1. The only business model for Apple is narcissism. Its true. And for what its worth, the only “geniuses” that work for Apple are the members of their marketing team, because holy hell, we all know that the best way to sell a product in this day and age, especially to Americans, is to patronize their self-righteous beliefs. There are only 2 types of people that buy a Mac:
1) Wannabe nerdy-types that are trying to prove how knowledgeable they are about everything in the tech world
2) Wannabe hipster-types that are trying to prove how knowledgeable (read: trendy and/or “not trendy”) they are about everything in general
Either way, people who are confident enough in their knowledge, self-image, and skills rarely find it necessary (or justifiable) to buy one of these disgustingly over-priced machines. Which brings us to…
2. Macs are ridiculously overpriced. Not only do you get much less for your money when you buy ANY type of Macintosh computer compared to your other options, but you get royally screwed whenever you want any halfway-decent Mac machine. Compare 17-inch MacBook Pros starting at an astounding $2500 with thousands of 17-inch alternatives starting at just $599. This is partly because Apple price-fixes their products so drastically, but is mostly because they’d rather tell you what packages are available instead of letting you decide what works best for you. Hmm… what does that sound like?
3. Macs regularly ignore mainstream industry trends. Where to begin? Because of all the political (read: snobby) games that Steve Jobs gets involved with, most Macs still don’t have HDMI ports, eSATA ports, or BluRay drives, among other mainstream technology standards. Instead of HDMI, for example, they opt for out-of-date DVI ports (but of course only on the MacBook Pro models). This attitude is best summed up by Apple’s 2-decade-long push for world-wide FireWire data ports, which Apple finally dropped many years after its defeat to USB 2.0 was already obvious. (P.S. Apple invented FireWire…)
4. Mac OS X is merely a locked down version of open-source Linux. Its easy to *ssume that over 90% of Mac owners are not only unaware of this, but don’t have a clue what Linux is. Turns out that back in 1996, after Steve Jobs’ short-lived company NeXT stole its OS base from open-source (read: FREE) BSD Unix, it resold the now proprietary OS to Apple which then became OS X. Perhaps if OS X had the flexibility of Linux, or if Mac fanboys didn’t use Linux concepts (i.e. Terminal) as reasons to brag about OS X, there wouldn’t be so much smearing to do. (Warning: do NOT attempt ask any Mac fanboys about this, or they will ignore your question and start babbling about things like Firefox.)
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Overall User Interface
1. The menu bar on the Mac makes no sense. It is based on 1984 technology when only one program ran at a time, so every window on the screen belonged to the same program. This approach is ridiculous today when it’s not uncommon to have 15 or more programs running at once, each with several windows, spread across a multiple monitors. For example, I keep Skype and Adium windows open on the far right of my external monitor. To edit a Skype setting, I must navigate to the opposite side of the desktop, across two entire screen widths, just to reach a menu option.
For example, consider how Apple might improve a basic kitchen setup, where they’ve heard complaints of people not knowing where to find controls for their appliances.
That’s right: the controls for every kitchen appliance should really be in one place –no matter how far from the actual appliance– so that people always know where to find them!
(It’s hard to tell in this picture, but those dials are actually changing the microwave (to left of the picture), since thats the last appliance the chef touched. A small line of 12-point text explains which appliance is currently being controlled. It’s so intuitive, and the extra steps to walk across the kitchen are a small price to pay for always knowing where your controls are!)
2. Menu actions take effect on the “topmost” window of an application, but in an age of multiple screens, this is often ambiguous. If I have two screens, and each screen has a window sitting on top, which window is the one I’m operating on?
3. Ghost programs. Program can be running but with no windows, existing only as menu bar. Furthermore, when no windows for an app are open, you get the nonsense situation where many menu actions (E.g. “New Folder” in finder) make no sense at all.